Most small business owners are short on time. Between keeping customers happy and managing the day-to-day, it is hard to find the headspace for marketing. That is where email automation comes in.
Automated emails are not about spamming people or sounding robotic. They are about staying connected and consistent, without having to do everything manually. You set them up once, and they run quietly in the background.
Here are three emails that every local business should consider putting on autopilot.
1. The welcome or thank-you email
When someone joins your mailing list, makes their first purchase or enquires about your services, it is a key moment. A short, friendly email that thanks them and tells them what to expect builds trust straight away.
This email can also point them to useful next steps. For example:
- A link to your most popular products or services
- A reminder of your opening hours
- A short personal note about your business
It is simple to set up, but it shows you care.
2. The post-purchase follow-up
After someone buys from you, it is the perfect time to check in. A short email a few days later can:
- Make sure they are happy with what they received
- Answer common questions
- Invite them to get in touch if they need anything
This type of email reduces support issues and encourages repeat business. It also helps your brand feel more human.
3. The review or feedback request
People are often happy to leave a review; they just need a nudge. Set up an email that sends a week or two after purchase, asking them how things went. Include a link to leave a Google review or complete a short form.
Positive reviews help new customers trust you. Honest feedback helps you improve. Either way, you win.
A small change that saves hours
Each of these emails takes just a few minutes to write. But once they are in place, they save you hours of follow-up and give every customer a smoother experience.
You do not need a big system. Just the right message at the right time. If you would like help getting these set up, we are here for that.
