If you run a service-based business in the Cotswolds, such as a mobile massage therapist, beautician, coach, or consultant, you are probably booking clients online but working in person. You don’t have a shopfront, there is no passing footfall, and most of your marketing happens behind the scenes.
The challenge is clear. You need to be visible, trusted, and easy to book. Here is how to make that happen.
Show up when people search
Most local customers will start their search on Google. They might type things like “massage therapist near me” or “life coach in Stroud.” If you want to show up, you need to cover the basics.
- Set up and verify your Google Business Profile
- Add location details to your website, even if you work from home or visit clients
- Use phrases like “mobile beautician in the Cotswolds” or “massage therapist in Cirencester” in your site copy
- This is just the first steps of search engine marketing, but it all helps
Your content should make it clear where you work, who you help, and how people can get in touch.
Make your website work harder
Your website is not just a digital business card. It should guide visitors toward booking. On your homepage, make sure people can quickly see:
- What you offer
- Who it is for
- Where you work
- How to book
Use clear, visible booking links. Add testimonials and real images if you can, especially if your service involves visiting clients at home. Trust matters.
Use email to stay in touch
Most people will not rebook unless you remind them. Email is a simple and low-effort way to bring them back.
You can send a thank you message after each appointment, a follow-up a few weeks later, or a seasonal offer to stay top of mind. It does not have to be automated. Even one or two emails a month can make a difference.
Be specific on social
Social media works best when it feels personal and local. You do not need to post daily. Instead, show examples of your work, share kind words from clients, and tag your location to reach nearby followers.
Hashtags like #CotswoldsMassage or #StroudCoach help people find you. Let your personality and knowledge of the area come through. That local connection builds trust.
Make it easy to book
Keep your booking process simple. Make sure your prices are clear, your booking link is easy to find, and your replies are prompt. The smoother the process, the more confident people will feel about choosing you.
Local marketing works best when it feels local
If you work in person but rely on online bookings, your marketing should reflect both sides. Make sure your website, search listings, emails and social content all speak to the people you actually serve.
In the Cotswolds, people want nearby businesses they can trust. The right setup helps them find you and makes it easier to say yes.
