When you run a local business, loyalty is more than a nice bonus. It’s your safety net. Loyal customers are the ones who come back, bring their friends, support you in quiet seasons, and care about what you’re building. The good news? You don’t need fancy tech or a big budget to build a scheme that works.
Here are some simple, practical ways to start:
1. Use a Stamp Card
The classic option still works. Offer a freebie after a certain number of visits — for example, buy nine coffees and get your tenth free. If you prefer a digital route, tools like Stamp Me or Magic Stamp let you set up a smartphone version in minutes. These work well for cafés, takeaways, beauty salons, and more.
Tip: Make sure the reward feels worth it. A small gesture is fine, but it should feel like a real thank you.
2. Run a Repeat Purchase Offer
Even if you don’t sell little-and-often products, you can still reward loyalty. For example:
- 10 percent off your next visit
- A free mini product after your third order
- £5 off when you refer a friend
This works well for shops, services, and one-to-one businesses like dog grooming, floristry, or yoga.
Tip: Mention the offer at the time of purchase. Don’t wait for an email — train your team to say it out loud.
3. Create a Locals Club
If you want something more structured, consider creating your own loyalty club. This could be as simple as a sign-up sheet or an email list that unlocks special perks. Early access, members-only discounts, or exclusive bundles are all great starting points.
Tip: Keep it clear. Make it easy to join, and explain the benefit in one sentence.
4. Join a Regional Scheme
If you’d rather plug into something ready-made, consider joining a regional loyalty network like Cotswold Collective. It’s designed to connect local people with independent businesses, and offers an easy way to share your offer with a wider audience.
Tip: Choose a scheme that fits your values and attracts your ideal customer, not just the cheapest option.
One final thought: loyalty doesn’t start with a stamp. It starts with how you make people feel. Say thank you. Remember names. Offer consistent quality. The best loyalty scheme is backed up by a business people genuinely want to support. Everything else just makes it easier.
